When the Tiger Woods scandal broke, I wrote about the impact the news would have on the golfer’s brand. Now, Tiger has come out and issued a formal public apology, his first major step towards … [Read more...]
How the Leno/O’Brien Late-Night Drama is Hurting Leno’s Image
Forget Democrats and Republicans. This year’s biggest rivalry seems to be between Team Leno and Team Conan. For those who don’t know, late-night fans have been up in arms over NBC’s decision to push … [Read more...]
New Study Shows Too Much Makeup at Work Can Hurt Your Career
Ladies, do you tend to pile on the makeup before you head to work every day? According to a new survey, you’re not alone—but you might be hurting your career in the process. A new St. Ives study … [Read more...]
How to Make Your New Year’s Resolution Stick
Albert Einstein once said that “Insanity is doing the same thing over and over again and expecting different results.” I couldn’t agree more, especially when it comes to making New Year’s resolutions. … [Read more...]
The Tiger Woods Scandal & Personal Branding
Wow—has Tiger Woods messed up or what? And it’s not just his family who is suffering from his alleged infidelities; the golfer’s career and branded image have also taken a major hit. Prior to this … [Read more...]