While we Americans often view international gaffes as humorous, or even charming fodder for one-liners by late-night talk hosts, cultural faux pas can do irreparable harm to a company’s brand or an individual’s reputation. Please read the entire article at my column for American City Business Journals here.
Peggy M. Parks, AICI CIP, CPBS
Ambassador of Corporate Civility
Contact The Parks Image Group today and let us help you:
- build corporate credibility and staff confidence; and
- ensure that your employees at every level of the company represent your corporate brand and message, both internally and when they interact with the public.