for individuals and employees
Peggy M. Parks, is a Certified Personal Branding Strategist. She offers the 360°Reach™ Assessment to individual clients, be they entrepreneurs or employees inside the corporate walls. Peggy works with you, the individual, to bring out your best.
When companies combine their Corporate brand with the Personal brand their employees represent, everyone wins. Companies who acknowledge the fact that the individual brand is not competing with the corporate brand find a way to leverage what makes the employees unique and, therefore, consistent with the corporate brand.
Conventional 360° assessments done inside the corporation focused on specific goals and objectives and do not provide data about the participant’s strengths, weaknesses, or rational and emotional attributes. They usually include feedback from people inside the company and do not get valuable feedback from external constituencies such as customers, family and friends.
The 360°Reach™ Assessment helps the individual uncover his/her personal brand confidentially, without the scrutiny of the employee’s company. There is a larger field of Respondents, inside and outside the corporate walls. The feedback requested takes a shorter amount of time to complete, so more Respondents follow through and email back the results. The results go to a third party (not the company). The feedback is anonymous and is shared only by the client (you) and the coach (Peggy).
Peggy M. Parks conducts the 360°Reach™ Assessment for individuals and company employees. Contact her to find out more.
Organizations that have used the 360°Reach™ Assessment:
- Golin Harris
- Johnson & Johnson
- l’Oreal (France)
- Morgan Stanley
- Ogilvy and Mather
- Proctor and Gamble (Switzerland)
- Time Warner
- Warner Brothers
- American Express
- British Telecom (BT)
- Discovery Channel
- Duke Corporate Education
- Electronic Arts (EA)
- Garnier (France)