When the Tiger Woods scandal broke, I wrote about the impact the news would have on the golfer’s brand. Now, Tiger has come out and issued a formal public apology, his first major step towards … [Read more...]
The Tiger Woods Scandal & Personal Branding
Wow—has Tiger Woods messed up or what? And it’s not just his family who is suffering from his alleged infidelities; the golfer’s career and branded image have also taken a major hit. Prior to this … [Read more...]