While we Americans often view international gaffes as humorous, or even charming fodder for one-liners by late-night talk hosts, cultural faux pas can do irreparable harm to a company’s brand or an individual’s reputation. Please read the entire article at my column for American City Business Journals here.
American City Business Journal – Guest Columnist
Peggy is the ongoing guest etiquette and civility columnist for American City Business Journal’s How To blog. ACBJ is the parent company to the Atlanta Business Chronicle and its 39 sibling newspapers throughout the country. You can see a list of her most recent American City Business Journal articles here.